Wednesday, November 17, 2010

Style Your Life

We have a lot of interesting articles this week on naturalhealth.ph including some very interesting things by Dr. Cynthia Quismundo on how to teach your children to brush their teeth, Dr. John Cuay’s Total Transformation, and free Jurlique facials on beauty.naturalhealth.ph. Be sure to visit the different categories. We also have new products such as the Agnes Blue Candles, AMU’IN Essential Oils, and our new Naturalhealth.ph line of healthy whole foods.

Read the whole article on naturalhealth.ph

Wednesday, November 10, 2010

Brothers Bonifacio - The Beautiful End

Things Change
Change is the process of becoming different. And life has changed for the Brothers Bonifacio, incredibly so the past few years. Gone are the care-free and care-less days of a wonderful childhood that had the stability of great parents in love, the entertainment of being in between a sarcastic genius older brother and an insane yet prophetic younger one, the convenience of having your best friends around you and next door, and the simplicity of not wanting anything more than time to play GI Joes and LEGO.

But, as I said, things changed.

My parents are still very much in love, but the stability of mine and my brothers’ lives will depend more on our own actions and decisions now as we grow into independence.
This is most obvious to me when I go out to eat.

When I was younger, without looking at prices, I always managed to choose the most expensive thing available. I can’t explain how. It was pure talent. I would walk into a cloth shop, know nothing about cloth, choose a pattern I like, and lo and behold, the heaviest price tag. We would walk into art shops and my parents would marvel at how everything I liked was way way way beyond our budget – our budget for several years. And this talent was most often displayed in restaurants.

These days the figures to the right have more of a say on what I order, simply because this time I’m paying and can’t afford to ignore the math.

Fair Females and Un-Fair Expectations
Another sign of the changing times is how we’ve complicated our lives with females.
While my brothers never really sought membership in my “female-haters” club, they weren’t exactly the biggest fans of the gentler gender. But even at a young age my dad tried to teach us the importance of choosing the right partner:

Pop: Guys. We have something important to talk about. Someday, when you get married, half of everything you own will belong to your wife. Meaning, half your GI JOEs, half your LEGO, and half of all your toys.

And the answers were telling:

Joe: I’ll just make sure that I marry someone I really really love, that way I won’t mind sharing everything with her.

Joseph was ridiculously good sometimes. We were kids when he said this. Imagine. Josh and I had to grow up next to the crown prince of virtue. I didn’t even like the thought of females touching my GI JOEs. There was this one time when the daughter of a family friend came over to play. I gave her Jinx, the female ninja GI JOE to play with. (I didn’t like Jinx anyway.) Then, as can be expected when a female gets involved, things got complex:

Ina: David, before your GI JOEs fight, we have to get married.
Me: What??? Are you nuts??? GI JOEs don’t get married.
Ina: Of course they do. Everyone gets married.
Me: NO!!! You’re a weirdo!
Ina: If you won’t marry me then give me another GI JOE I can marry.
Me: No way!!! None of my guys want to marry you!
Ina: How am I supposed to get married when you won’t give me anyone to marry?

I wouldn’t budge. I was the leader of my JOEs and I wasn’t about to sacrifice any of them on the marriage alter. But neither would she. She HAD to get married. Finally, we settled on Jinx marrying a purple Koosh Ball. And it all worked out well in the end. They lived happily ever after playing in their corner, while I went on to save the world with Hawk and Flint. I’m pretty sure Jinx and the Koosh would have had ugly kids.

I loved my GI JOEs, and that’s why when answering my dad’s little talk on marriage I said, “Forget it. I’m not getting married.”

But the best answer came from Joshua, “You won’t? I’m going to marry a billionaire.” He always was a smart guy.

My brothers have since found best friends from the enemy camp. I’m sticking to my limited treaties.

Yesterday my dad asked me before church, “David, of all your girl-friends, which one do you think would make the best wife for you?” I told him it was something I didn’t really think about, and that when I did think about it, there wasn’t really a problem with the females, it’s really more me that has work to do. He replied, “I’m asking you a simple hypothetical question and you’re not answering it. So who?”

And this section stops here.

The Beautiful End
I can’t tell you when exactly things changed, when our childhood ended and my brothers and I were required to become men. Like my dad’s favorite, Mr. Darcy said, “I cannot fix on the hour, or the spot, or the look, or the words, which laid the foundation. It is too long ago. I was in the middle before I knew I had begun.” But I can tell you this:

God blesses us with beautiful surprises from the most normal and unexpected of places. And sometimes He does the opposite, taking away and bringing things to a close. But I’ve realized that the beginning and the end are two parts of the same blessing: one part to usher in the joy, and the other, to teach us to value what was.

I guess like the law of conservation of matter and of energy, things don’t really disappear, they just change to something else, dissipating to other things, hopefully better things. When you see endings this way, you realize that the end is never really game over, but the start of something new. Like the death of a seed is necessary for a plant to bloom, the end opens up new things, new opportunities, and new experiences.

And what turns every end, every close, every heartbreak, every loss, and every finish beautiful? The love, forgiveness, and redemption, and hope found in grace – God’s grace that turns any experience into a catapult to bring you to where He wants to take you.

And so this post, and the Bonifacio Brothers series, ends the only way it ever could – with a new beginning.

Monday, November 8, 2010

With a Little Help from My Friends

My latest post on naturalhealth.ph: With a Little Help from My Friends

Wednesday, November 3, 2010

4 Turnaround Lessons

I've spent most of the day looking at financial statements. One of the things I'm doing now is working on the turnaround of Issho Genki Interntional, the producers and distributors of the most trusted brand of Squalene (which is currently a small yet growing category). We're not completely out of the woods yet, but this last quarter is looking very positive for Issho Genki. We have improved enough to make me a little more comfortable with writing about the lessons we have learned from our mistakes. There are actually a lot of lessons I would like to share but I'll start with these four.


What Do You Love?
Squalene is a natural antioxidant which protects and enhances the body's cells. I've been taking the thing for about 15 years now and love the stuff. So aside from the challenge and necessity, loving the product was an attraction to me. I'm not really a salesman. I can't sell anyone anything. What I am is a highly contagious sick man. When I fall sick in love with something I'm going to infect you with it if you hang around me long enough.

Turn Around Lesson #1: Work on something you're passionate about. Turnarounds have a lot of baggage that can distract and discourage you. Working on something you're passionate about helps keep you motivated. While need is a great motivator, never underestimate someone who is madly in love.


Go Treasure Hunting
Issho Genki used to be a very popular supplement brand but dropped out of people's consciousness when management was not able to transition well into retail outlets. It's a classic case of a business that did well, overspent, didn't change relevantly, and descended. The good part though is there was a lot to work with such as the brand recall due to its, at the time I took over, 13 year existence, historically large distributor base, high-quality manufacturing base in Japan, and existing distribution relationships with Mercury Drug, Watsons, Dyna, and other retailers and customers. The most important thing the company had though was some really trustworthy and hardworking people that made the chance of a turnaround possible.

Turn Around Lesson #2: Look for the pieces of value. These are things you'll be able to work with and build on. What are the assets? (Of course depreciate accurately!) How much cash? (This is your blood. Even if people owe you, you run out of cash, you're dead.) Can you use your assets to generate cash? (Either through sales or as collateral) In our case, we didn't have any hard assets aside from a very nebulous concept of brand goodwill. We had no way of accurately measuring this so working with that was a step of faith. We also didn't have a lot of cash. We had a third of what we needed to survive month 1. (That month was very stressful for me!) But what we did have other than the brand were good people who made the sales happen and extended payables and stretched and stretched. Good people are always a great asset.


Cut the Fat
When I walked into my corner office on the 25th floor of a nice commercial building in one of Metro Manila's business districts I had the following thoughts in sequence:

1. Wow. This is cool.
2. This is really big. Too big.
3. This must be expensive.
4. This has to go.

One problem businesses have as they go along is that they take on too much fat. That's actually like us humans. Hehe. We take on so much unwanted baggage that weigh and slow us down, or worse, choke our organs which kills us. We had to do a lot of cost cutting in Issho Genki, more than a third of our operating expenses. This also meant there were contracts we could not renew, people we could not hire, perks we could not enjoy, and rewards that had to be differed. Of course not everyone was happy - including me. But you have to do what you have to do.

Turn Around Lesson #3: Cut the fat. Look in the mirror and see where everything is starting to sag and cut those parts out. (I'm in no way suggesting liposuction. I'm talking figuratively.) While Lesson #1 is to work on something you're passionate about, don't mistake the fat for the purpose. Fat are the unnecessary things or parts or even functions we've accumulated that no longer effectively contribute to your purpose or bottom-line. So to cut the fat you should have a well-defined purpose for your organization. I see this so many times in business and even non-profits where everyone wants to do everything, so there are so many people accumulating fat, and no one can recognize what's fat anymore because there is no clearly defined purpose. So define the purpose based on what's important to you (values) and what doesn't fit is fat. Cut that. Some people can afford to go on a diet. We couldn't. We had to have surgery. So we did just that.


Who's Your Daddy?
I was 23 years old when I took over a company that was closing down. When I look back I really had no idea what I was doing. They say that sometimes not knowing is actually better so that you don't know what to be afraid of. I don't know if that's true. I didn't know what I was doing, but I was really scared. More people would have seen it if my repertoire of facial expressions was more than just a smirk, but in my gut I was really really scared. I was scared because I knew that I didn't have what it takes to make this work, and this is what led me to what I consider my life's greatest lesson: Run to God.

Turn Around Lesson #4: This isn't from the business books, but it's really from my life manual: run to God and wait on Him. There were days when I would go to the office at 6am just to pray for a miracle. That somehow something would happen that day and we would live to fight another day. I would walk around our empty office and say "Father, please help Beth with the finances. Please help Guada with administration. Help Lolit with logisitcs." I would pray for everyone and everything, and guess what? Most of what I prayed for didn't happen. Hehe. But better things came along. Life lessons instead of quick profits. Humility instead of promotions. Contentment instead of abundance. Peace beyond understanding. These, along with the knowledge that my Father is watching over me, fixing my mistakes, redeeming my wrongs, forgiving my sins, and surely preparing a place for me, these are my profits.  


Money is useful, but these experiences, they're priceless.

And life is not being able to afford the numbers on the price tags. Life is about enjoying the priceless things.




...By the way, sales are up and expenses are down. That's always a good sign.